What is digital advertising and why do you need it? How do you create digital ads that are engaging to your audience? Those are the exact questions this article will answer for you today.
64% of people say they’ve been influenced to buy something by watching a video online. 52% of buying decisions can be traced back to Facebook. People spend enough time online, it could be considered their second job.
Online is where the people are. To reach them as a small business, you need to be there, generating brand awareness, increasing leads and making sales. That’s why digital advertising is so important.
But what is digital advertising? What makes digital ads effective? How can it help you grow your business?
What is Digital Advertising?
Digital advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other program that can be accessed digitally. Consumers are spending the majority of their time on the Internet, so digital advertising helps you take your business directly to where your audience is.
What Makes Digital Advertising Unique?
Its power to leverage the popularity of trusted sites like Facebook, YouTube, Yelp, Google Search and more. In order to deliver services to their own customers, they sell you ad space on their websites. When you advertise on a platform, you are in effect supporting that platform that your customers love.
And before we dive more into this digital and social media advertising topic, here are some statistics you should know:
- According to Google itself, there are 3.5 billion searches made by users per day.
- 92% of these users will pick businesses found on the first SERP
- The volume of searches in Google increases by approximately 10% each year.
- 35% of the searches are for products
- 34% of local searches with the “near me” keyword result in users visiting the actual store
- In the year 2018, digital ad revenues surpassed the $100 billion mark for the very first time.
Reach The Right People with Right Messages
This form of advertising allows you to reach the right people with the right message at the right time. You may think you’re doing this already through newspapers, flyers, or radio ads. But as we explore digital campaigns together, you’ll see just how much digital ads are raising the bar in the advertising industry.
How Do Digital Advertising Work?
Digital Ads work by using Internet-based advertising tools to research, manage, track, analyze and improve online advertising campaigns. Digital media advertising isn’t just putting up quick digital ads on Twitter, Pinterest or Yahoo.
When done effectively, digital marketing seamlessly integrates into your target customer’s user experience on that website, guiding them back to your own site and business. It does so in a natural and non-intrusive way.
Digital ads can be personalized to maximize relevance to your target customer. This, in turn, maximizes conversion rates. And because it’s digital, you can track virtually every step your customer makes in relation to your ad.
This allows you to achieve an ROI not possible through other means.