Long tail keywords are long and specific phrases that we use when doing a search on Google and other search engines.
The difference between the general / head / generic keywords and the broad match / body keywords is that they are much more targeted phrases and are usually used by users who are closer to completing a energy / market (point-of-purchase).
But why are long-tail keywords so important and how can choosing and using them properly determine the success or failure of an SEO strategy?
The 3 Main Types of Keywords
To better understand why long tail keywords are so valuable, let’s take a look at the 3 types of keywords we use in content marketing:
1. Main / Head / Generic Keywords
These are general, vague keywords used by users who are in the early stages of search and have not yet expressed specific intentions. An example of such a keyword could be “iPhone 7 ″.
As it is easily understood, there is never a case for our website to rank for such a keyword, as the competition is just huge (unless we are Apple or Wikipedia itself). These keywords are high-volume, but at the same time they are high-competition / high-cost, making them a bad choice for a new or small website.
2. Broad Match / Body Keywords
They are the most common, as they occupy a very large part of the searches, consisting of 2-3 words. One such key phrase could be “iPhone 7 cases”.
These keywords remain high-volume, but at the same time they are lower-competition / lower-cost, making them the best choice for a new or small website, compared to the keywords of the previous category.
3. Long Tail Keywords
These are the keywords with the fewest searches, but at the same time those that express very specific intentions and are used by users who are very close to completing an action / purchase. They usually consist of 4-5 words or more.
One such keyphrase could be “plastic cases for iPhone 7 in green” or “leather cases for iPhone 7 Pigeon”. These keywords are low-volume, but at the same time they are low-competition / low-cost, making them the best choice for a new or small website.
At this point to say that according to Google itself: “In 15% of searches to which it is called to answer daily, users who perform them, use phrases that have never been used before.”
And you guessed it. The majority of these are long-tail keywords.
Why Long Tail Keywords are So Important?
Following the previous paragraph, we can say that the long-tail keywords:
- They are the largest part of the total traffic on the web, and therefore on your website. A simple look at the Google Search Console will convince you of the truth.
- It’s easier to rank high in organic search engine results than other types of keywords due to less competition.
- Precisely because long-tail keywords are so specific and express precise intentions (buying interest), the conversion rate is much higher.
That’s all information you should know about long-tail keywords. We will anylyze all ways to find the proper long tail keywords for your website in a future post.