Keyword Research Tutorial: Keywords are ideas and themes that determine what your content is. In terms of SEO, it is the words and phrases that researchers enter into search engines, also called “search queries”. If you put everything on your page – all images, videos, copies, etc. – in simple words and phrases, these are your main keywords.
What are the keywords for SEO?
As a website owner and content creator, you want the keywords on your page to be relevant to what users are looking for so they are more likely to find your content in the results.
Why keyword research is important?
Keywords are important because they are the axis between what people are looking for and the content you provide to meet that need. Your goal in search engine rankings is to drive organic traffic to your site from the search engine results pages (SERPs) and the keywords you choose to target (including the ones you choose to include in your content) to determine which ones traffic you will have. If you own a game review site, you may want to include the phrase “play station games” – but if you are not careful, you may end up attracting non-gaming traffic.
Keywords are both for your audience and for your content, because you might describe what you offer in a slightly different way than some people ask. To create content that ranks well organically and leads visitors to your site, you need to understand the needs of these visitors – the language they use and the type of content they are looking for. You can do this by talking to your customers, having frequent discussions in forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.
What are the long-tail keywords?
Keywords can be broad and extensive or they can be a more specific combination of many terms – they are often called long-tail keywords.
Unique keywords may seem to be your ultimate goal, as they often have a temptingly high search volume. However, they usually have extremely tough competition. You may want a clothing store to rank on the keyword “clothes” on the front page but it will be difficult to rank quickly and it may even take you years to do so.
Apart from this intense competition, unique keywords can be degradingly vague. If someone is looking for a “dog”, you do not know if they want a list of dog breeds, information on dog food, a place to buy a dog collar or just an area with cute dog photos.
Long tail keywords usually have a more clearly defined intent. For example, “the best organic dog food for a puppy”, or “cheap dog food in Kalifornia”. You will also find that large-scale keywords have less competition, with less room for a site to break down and rank higher in the SERPs.
Using keywords on your page
It’s not good to just put keywords on your page. Creating compelling content is about providing real value to real people, not just giving advice to our robot friends on Google.
There are some basic keyword usage rules you need to follow to get started. Unique keywords should be used on every page of your site in areas where people usually try to reassure them that you have what they are looking for. This includes both the title tag and the body of your content, which leads to one important point: the clickbait pitfalls. You may think you are attracting more clicks by offering impressively vague titles for your content, but by disguising the actual page, you are avoiding some of the power of the keywords.
You can also look at the work of your main keyword in your URL, an H1 tag on the page, the meta description and other image attributes on the page. All of these parts will help you find search engines in your content.
Using your keywords in these domains is the most basic way to target your content to searches. It’s not going to get you directly to the top of the results, but it is essential for SEO, as taking these basic steps will guide you