The amount of numerical and statistical data produced by an eshop is huge and often chaotic, which makes monitoring and analyzing it a real nightmare. Of the many data we have access to, some, if translated correctly, can lead to success.
Key Performance Indicators (KPIs) are the best and easiest way to measure the impact of sales and marketing actions. Whether you want to get to know your customers better, maximize conversions, or increase the value of an offer you only need one thing: read (and understand) the right numbers.
Below we will see the 5 most important KPIs, the ones that you should always keep in mind if you want a robust store with a good turnover.
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- Average Order Value (AOV)
- Conversion Rate (CR)
- Abandoned Carts Number